Location: 

Education

Thesis Title: 
Elaboração Social da Qualidade em Produtos Tradicionais.
Year of Degree: 
1999

The main purpose of this paper is to improve the understanding of global value chains through the case study of the Portuguese 'Rocha'pear. This pear has been exported to several countries since 2002. The complexity of transactions is high - modular governance - in the transactions with the UK supermarkets and it is low - market governance- in the transactions with the buyers of East Europe.

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