Flexible strategy mix for Central Europe: A process data analysis

Authors: 
Publication Type: 
Volume: 
52
Number: 
6
Page Numbers: 
605-616
Published On: 
2010

This study investigates how a multinational supplier can devise a flexible strategy in emerging economies. Drawing on the concept of strategic flexibility, this article analyzes change mechanisms of generic strategy for changeable conditions in emerging markets. Based on a case study of a Japanese auto parts supplier and its different strategies for the Czech Republic, Hungary, and Poland, this study exemplifies the alteration of these strategies between 1997 and 2005. A process flowchart is used to illustrate the meta-level causality among the case firm, other business actors, and their activities at each operational unit.