The impacts of supermarket procurement on farming communities in India: Evidence from rural Karnataka

Publication Type: 
Volume: 
28
Number: 
4
Page Numbers: 
433-456
Month/Season: 
Published On: 
2010

The rapid expansion of supermarket retailing, with its impact on farmer communities, represents a contentious part of India's recent economic development. This article reports on three districts of Karnataka, where a survey of 78 farmers supplying fruits and vegetables to Reliance Fresh, a leading supermarket chain, reveals low levels of vertical co-ordination, a lack of written contracts, and highly competitive environments, with the quality parameters used by supermarkets specifying only a limited set of conditions. These findings suggest that supermarket-led restructuring in India has not yet reached a stable institutional situation.