Authors: N'Diaye, AriellePublication Type: JournalJournal Name: Revue Française de GestionVolume: 201Page Numbers: 141-159Month/Season: FebruaryPublished On: 2010Focus AreasIndustry: Apparel/Clothing/GarmentsKeywords: business strategylocal developmentRegion: Sub-Saharan AfricaCountry: MadagascarWeb Link: https://www.cairn.info/revue-francaise-de-gestion-2010-2-page-141.htm