Authors: Souza, RobertaPublication Type: JournalJournal Name: British Food JournalVolume: 114Page Numbers: 112-135Published On: 2012Focus AreasIndustry: Agriculture/HorticultureSupermarketsKeywords: Brazilbuyer-seller relationshipinternational marketingRegion: South AmericaEuropeCountry: BrazilUKWeb Link: http://www.emeraldinsight.com/doi/abs/10.1108/00070701211263000