Authors: Palpacuer, FlorenceBalas, NicolasEditors: Tannery, FranckDenis, Jean-PhilippeHafsi, TaiebMartinet, Alain CharlesPublishers: VuibertPublication Type: Chapter, Edited BookBook Title: Encyclopédie de la StratégiePage Numbers: 55-66Published On: 2014Language: FrenchFocus AreasIndustry: TheoryWeb Link: http://www.vuibert.fr/ouvrage-9782311400212-encyclopedie-de-la-strategie.html